The leaflet “Rice of Brazil” is a publication by the Brazilian Rice Industry Association (Abiarroz) and the Brazilian Agricultural Research Corporation (Embrapa), with the support of the Brazilian Trade and Investment Promotion Agency (Apex-Brasil) and the Brazilian Ministry of Agriculture, Livestock and Food Supply (Mapa). The information material aims to boost processed rice exports and comprises a bigger project named “Brazilian Rice”, whose goal is the commercial promotion of Brazilian rice and byproducts in the international market. According to Carolina Telles Matos, manager of the “Brazilian Rice” project and Abiarroz export manager, the publication “Rice of Brazil” will be used in commercial promotion activities, especially international fairs, junto aos importadores e consumidores. In addition, the material will be forwarded to the diplomatic corps from other countries assigned to Brasília, DF, and to the Brazilian government, especially the Ministry of Foreign Affairs, to promote processed rice abroad. Carlos Magri Ferreira, an analyst from Embrapa Rice and Beans and a PhD in Sustainable Development, is one of the coordinators of the publication. He reported that the initial idea for the folder started in 2019 in a meeting of the Sector Chamber for Rice Production Chain, held by the Brazilian Ministry of Agriculture, Livestock and Food Supply. Magri stated that later, this year, the “Brazilian Rice” project demonstrated an interest in the subject and joined efforts to elaborate the piece. “Brazilian Rice” The “Brazilian Rice” aims at the commercial promotion of Brazilian processed rice and byproducts in the international market, with the goal of increasing their exports. Established in 2012, the initiativa is held through a partnership between the Brazilian Rice Industry Association (Abiarroz) and the Brazilian Trade and Investment Promotion Agency (Apex-Brasil), and it currently has eight priority markets: Peru, Mexico, Canada, Morocco, Turkey, United Kingdom, Panama and Guatemala. “The ‘Brazilian Rice’ project conducts activities on market intelligence, branding, commercial promotion and defending interests to improve business environments and open new markets for the sector”, Carolina Telles Matos stated. She mentions recent action to promote Brazilian rice abroad. In September, they participated in a virtual event organized by the Brazil-Canada Trade Chamber, which showed the quality of Brazilian rice to the Canadian market through a cooking show. In October, the Project and Brazil's Confederation of Agriculture and Livestock (CNA) encouraged interest in Brazilian rice abroad in the scope of the initiative “Brazilian Farmers” in the initiative's social media channels. “We have been working on another important line of action: that of opening up new markets. We have been in direct contact with companies in the sector and with the Brazilian government in order to identify and minimize trade barriers against rice exports. An example is the barriers imposed by Nigeria, an important consumer of Brazilian processed rice that closed their market in 2013. Based on discussions between the sector and the Brazilian government, the theme is being approached with Nigeria, including at the level of the World Trade Organization (WTO) Committe of Agriculture, so that Brazil can resume exports to the country”, Carolina added.