Author(s): SPOSITO, E. C.; ABREU, L. S. de

Summary: Abstract: Concern over health and environmental and social problems generated by the production of conventional agricultural products, promotes expansion of the organic market. At the same time, it is necessary to understand how and under which conditions the market valorises local production, strengthening organic family farming. This study analyses the commercialisation of organic food production in Vitoria (Brazil), evaluating the diversity and prices of these products in different marketing channels, such as supermarkets, grocery stores and organic farmers markets. It also compares the price of organic products with conventional products in these establishments. The results demonstrated that organic farmers markets had the greatest product diversity, in addition tobetter prices. It concluded that this channel valorises organic family production, helping to empower producers and promoting access to healthy food for local consumers, meeting the goals of Organic 3.0.

Publication year: 2017

Types of publication: Paper in annals and proceedings

Unit: Embrapa Environment

Keywords: Agricultura familiar, Agricultura orgânica, Comercialização, Family farming, Organic farmers market, Organic market, Organic production