Autoria: MATTOS, M. L. T.; MARTINS, J. F. da S.; FRAGOSO, D. de B.; NOLDIN, J. A.

Resumo: The rice produced in Rio Grande do Sul (RS) has quantity (productivity + technologie) that contributes to food security, quality (organoleptide + food safety + varietal identification) that contributes to value addition and positive image and meets safety, requirements environmental (environmental licensing + rural land register) that contribute to the preservation of the Pampa Biome. All these positive aspects are the basis for an official certification of the Brazilian government whose identification label is Brazil Certificate: Quality Agriculture. The rice industry in RS also has technology to focus the concept of quality with consumers and associate positive image, enabling innovation for a market that requires traceability and certification. The challenges faced by Brazilian rice exporters include overcoming phytosanitary and environmental barriers, consolidating sales to newly conquered markets and ensuring customer loyalty. In this context, an internationally recognized certification, such as the Brazil Certified: Quality Agriculture, which has National Institute of Metrology, Quality and Technology as the certifying agency provides confidence to the markets and, consequently, transparency for consumers.

Ano de publicação: 2020

Tipo de publicação: Artigo em anais e proceedings

Unidade: Embrapa Clima Temperado

Palavras-chave: Arroz, Economia da Produção, Exportação, Exports, Food security, Oryza Sativa, Rice, Segurança Alimentar, Sustainable agriculture