Segmentos de concorrência na vitivinicultura gaúcha: análise de conglomerado a partir do cadastro vinícola.

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Author(s): MIELE, M.; COLDBELLA, A.; WAQUIL, P. D.; MIELE, A.

Summary: O processo de reestruturação internacional no setor de bebidas atingiu a vitivinicultura na década de 1990, alterando o seu panorama.

Publication year: 2005

Types of publication: Abstract in annals or event proceedings

Unit: Embrapa Grape & Wine

Keywords: Análise Estatística, Cadastro vitícola, Competitividade, Mercado, Segmentação, Tipologia, Uva, Vinho, Viticultura

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