A percepção dos consumidores de carne ovina na região do Cariri Cearense.

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Summary: Resumo: Objetivou-se com esse estudo caracterizar a percepção do mercado da carne ovina na região do Cariri cearense. Foram aplicados 450 questionários em cinco municípios do Cariri Cearense. Os dados coletados a partir dos questionários respondidos por consumidores de carne ovina e foram submetidos à análise estatística no software SPSS (Statistical Package of Social Science), versão 18.0 for Windows. 70% dos consumidores ouvidos preferem cortes específicos e 64,4% preferem uma carne com menor teor de gordura evidenciando que o consumidor prefere uma carne com boa apresentação, comercializada em cortes adequados e com baixo teor de gordura. The consumers perception of sheep meat in the Cariri Cearense. Abstract: The objective of this study to characterize the market perception of sheep meat in the Cariri Ceará. 450 questionnaires were administered in five municipalities in Ceará Cariri. Data collected from questionnaires answered by consumers of lamb meat were statistically analyzed with SPSS (Statistical Package of Social Science) version 18.0 for Windows. 70% of consumers prefer specific cuts ears, 64.4% prefer a meat with less fat.

Publication year: 2012

Types of publication: Paper in annals and proceedings

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