Implementing communication and technology transfer actions that maximize the understanding, use and reuse of information and technologies generated by Embrapa and adapted to the state of Mato Grosso. The proposal is to promote in loco practical activities such as transfer and environmental education activities, exploring the rural space defined in technological (annual and perennial crops) and ecological (Permanent Preservation Areas- PPA) pathways, and the virtual space with the use of information technologies to interact with the project's target public.