The development of new technologies for the agricultural sector from cutting-edge areas such as nanotechnology is a demand Embrapa has recognized. The crosscutting and pervasive nature of developments in this area also makes it difficult to understand models that allow these new technologies to actually reach the production sector. It is evident that when a company in the food sector assimilates new technology, its behavior is structurally different from that of a company in the plastics industry or fertilizer industry, since their target markets are fundamentally different from each other. Thus, a single model of technology transfer may be flawed to a greater or lesser degree, depending on the intended type of market. This difficulty is not unique to studies involving agribusiness, but it systematically appears in all assessments of the introduction of innovative technologies in Brazil. The business environment scenario in Brazil has significantly changed in recent years, and emerging business models are increasingly compartmentalized to the reality of different sectors. Thus, it is understood that a model of technology transfer for cutting-edge themes, as is the case in this project network, also depends on building an efficient approach that takes into account the characteristics of the target industry and the final user of the technology. It is hoped that the project can thus contribute not only to offer new technologies for the production sector or to increase the success rate in transfer processes, but also to a framework of institutional innovation that collaborates with the understanding of future pathways of assimilation or incorporation of highly innovative technologies by the production sector.